AWS create unique databases in order to provide high-quality data on high-net-worth individuals (HNIs) and small and medium-sized enterprises (SMEs). These databases are often created by gathering and consolidating data from multiple sources, including public records, industry databases, and proprietary sources.
The purpose of these databases is to provide valuable insights and information to businesses and organizations that need to engage with HNIs and SMEs. This may include marketing and sales teams, wealth management firms, investment banks, and other types of businesses that target this demographic.
By using these databases, companies can gain a deeper understanding of their target market and develop more effective strategies for engaging with them. They can also use the data to identify new opportunities for growth and expansion, and to stay ahead of their competitors.
Overall, the creation and use of unique HNI/SME databases is an important tool for businesses and organizations that want to succeed in today's competitive marketplace.